nkt cables' current vision is built from its 'Excellence 2020' strategy, launched in September 2015, which focuses on the twin goals of increasing profitability and targeted growth. These were all built as our next goals on top of our constant philosophy of delivering the highest quality and most efficient solutions to our industrial partners, while pushing the boundaries of technology. However, the plan was also designed to build on the momentum and successes of our previous DRIVE efficiency improvement program, which was designed with the purpose of strengthening competitiveness by reducing costs. With this programme progressing smoothly, we will now use the momentum and develop the strategy in order to increase profitability and accelerate growth.
The Excellence 2020 strategy focuses on key areas which must be improved to support our ultimate goal, which we will support through various innovations and initiatives throughout the business.